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Black Connect
by on June 10, 2019

According to a  recent report by Shareaholic, Social media is driving most share of traffic to business websites.

Since social media platforms are where the crowd is, businesses are striving hard to make their brand's presence felt on these platforms. Unfortunately, many start-ups and small businesses without a marketing team are struggling to make their presence felt.

In this article, you will learn some of the rookie social media marketing mistakes new businesses should avoid. Social media engagement translates to sales, and these mistakes can ultimately negatively impact your revenue stream. However, if you can avoid these mistakes, you will inevitably establish an online presence.

Here are some of the rookie social media marketing mistakes new businesses should avoid.


Failure to Create A Social Media Marketing Strategy

When it comes to social media marketing, having a strategy is essential. The first step to creating a social media marketing strategy is to have a solid understanding of your business's niche, product, and audience.

As a rule, an excellent social media marketing strategy should have goals, target audience, tactics, a team, and time investment. With these variables, you are likely going to succeed.

Some new businesses start at full steam and then quickly fizzle out. Don't create a social media account, load it with information, attract attention, and then abandon it. If you have limited content, schedule your posts based on what's available. It's ok to post once a week if that's what you can manage until you generate more content.  Consistency is more important than frequency.  Be consistent, and your audience will grow over time.

A well-planned social media marketing plan will make your brand more visible online.  It's essential to put considerable effort into your social media marketing strategy and be consistent.

Remember, you must stick to your strategy; otherwise, social media will suck hours of your productive time without giving you any results in return.


No Target Audience in Mind

Most of the brands that are excelling in their social media marketing efforts have one thing in common: a target audience. Don't make the mistake of aiming in the dark; otherwise, your results will suffer.

Your audience is the most critical aspect of your social media marketing plan. Define your audience and post content that will be appealing to them.

To get it right, you need to do a little bit of research. Determine the social media platforms where you will find most of your audience and establish your presence there.

For instance, Pinterest is very popular among women. About 41% of women in the United States use this platform. So, you can leverage it to reach your audience if you are targeting women.

Tip:  You may be able to achieve visibility and stand out faster by promoting your products and services on niche online communities.  Niche communities tend to be smaller with less cluttered advertising space, and the cost of advertising on these communities is generally less.

For instance, if your target audience is African-Americans, BlackConnect.com is an excellent platform to establish your brand. Black Connect is top-rated among college students, entrepreneurs, and freelance professionals. In addition to promoting your business through ads, Black Connect has many other cool features that help you develop and grow your business.

So, when you analyze your audience very well, you can better determine the social media platforms that will work best for your business.


Trying To Conquer Every Social Media Platform At One Time

This is one of the most significant social media marketing mistakes businesses make. Trying to be active on multiple platforms will only make you lose focus. It is a common misunderstanding that a brand has to have an active social media presence on every platform to be considered a strong brand on social media.

It is better to focus on one or two social media platforms, build your online presence, and add additional platforms over time. You can use content analysis tools like Buzzsumo to determine the social media platforms that people share the most content relevant to your industry and your audience. Content analysis tools can help you determine which social media platforms you should start with.

For instance, if you run an SEO agency, you can search on Buzzsumo for terms related to SEO. You will see that people will generally share contents related to SEO on Facebook.

From this analysis, if you run an SEO agency, it may seem better to focus more on building recognition for your brand on Facebook.  However, keep in mind that Facebook is densely populated and has a full advertising space.  Therefore, it can take longer to establish a presence.

Finding the right social media platforms for your business might involve trial and error and combination of both mainstream and niche platforms.  Make sure you monitor your social media analytics to determine if you see a return on investment of your money and time.


Making It all about Yourself

Social media is a two-way relationship.  One of the rookie mistakes businesses make on social media is only posting content about their brand, product, or service. It's not all about you.

People follow businesses on social media for two reasons: (1) They have a personal connection to or interest in the owner(s) of the brand; or (2) They have an interest in the brand's product, service, or cause.

If someone follows your business on social media, it is because they have an interest in you personally, or what your brand represents.  To build a relationship with your followers and keep them engaged, you have to show that you are just as interested in them as they are in you.

You accomplish this by diversifying your content.  Share entertaining, informative, and educational content that resonates with your audience. You will establish a rapport with your followers and see engagement increase.  Your brand will become a brand that your audience trusts.

Nurture the relationship you have with your social media audience by diversifying your content, and you will leave a good impression of your brand.


Misusing Hashtags

Your post on social media is going to get more exposure and engagement when you use hashtags. However, ensure that the hashtag you are using is adding value to each post.

Don't use the same hashtags with every post.  Remember, it is not all about your brand. You have to post content that is valuable and appealing to your audience.  Be sure to use hashtags that are relevant to the content you are posting.

You can also use a real-time analytic tool like Trendsmap to find out the hashtags that are trending in your location. Don't forget that hashtags can have a short lifespan.

Once you see a trending hashtag related to your business area, join the conversation by posting related content and using the trending hashtag. Doing so will expose your brand to a broader audience.


Poor Spelling and Grammar

Any content you share on the social network represents your brand image. To be viewed as a professional, expert, or authority, please triple check spelling and grammar before you post on social media.

If you constantly make grammatical and spelling mistakes in your content, your social audience will not take your brand seriously.

Try using free spelling and grammar checker by Grammarly. Grammarly will help you catch spelling or grammatical mistakes.  If you want your brand to be taken seriously, take a couple of minutes to review spelling and grammar to be sure you are putting your best foot forward.


Final Words

As a new business, you will likely make some mistakes on social media, but you can try to avoid them!  Try incorporating some of these tips and suggestions and drop us a line to let us know how your business is doing.  We love to see new enterprises to succeed, and Black Connect is here to help!

What are some other social media mistakes businesses can avoid?  Comment below.

Posted in: Business