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Black Connect
by on August 12, 2019

Why You Need These 7 Personalities On Your Team If You're an Entrepreneur

Every entrepreneur and business owner needs the right people on their team to be successful. It doesn't matter how viable your business idea is. Without the right team, your idea could never come to fruition, or your business might not reach its maximum potential. A winning team has the right mixture of individuals with different personalities, skills, resources, and work styles.

For a team to be successful, each person must play their position.  Each person fills a unique role that contributes to the overarching business goal.  The most successful businesses have a melting pot of personalities.

Personalities You Need On Your Team


#1. The Strategist

The Strategist is an essential member of every team. She or he is a visionary and leader. The group relies on this personality for direction because the Strategist creates the road map to success and minimizes risks.

You can think of the Strategist as a professional opportunist. She or he can identify a need in the market and come up with a business plan to capitalize on it. The Strategist is a thinker who can refine an abstract idea into an executable plan of action and help you outperform your competitors.

Duties of the Strategist 

The Strategist makes significant decisions that impact every area of the business.  The success of the team lies on the Strategist's shoulders, so she or he must be decisive and a clear and effective communicator. The duties of the Strategist include:

  • Develop strategic plans  and objectives
  • Identify problems and proffer workable solutions
  • Hiring and leading senior team members
  • Budgeting

C-Level executives are often the Strategists on any team, with titles such as Chief Executive Officer (CEO), President, or Executive Director, depending on the business structure.


#2. The Executioner

The Executioner brings the vision of the strategist to life. She or he is responsible for the execution of the steps in your action plan and handles the day to day operations of your business. The Executioner is good at managing people and knows how to interact with different personalities and skillsets in order to bring out the best performance of each team member.

This personality has a reputation for being disciplined, organized, and reliable. 
The Executioner is diligent and streamlines tasks to work efficiently.

The Executioner's high productivity makes him or her an indispensable member to every team. Executioners can be found working as the Chief Operating Officers (COO) or  Executive Director in a business.


#3. The Geek

The Geek is another unique personality you should have on your team. This person knows and loves all things tech and ensures that your business is utilizing the latest technology for better efficiency.

The Geek's lifestyle revolves around their passion for technology. She or he often prefers to interact with computers over people, which can make the Geek socially awkward.

The Geek is a problem solver who thrives on a challenge.  This personality loves learning and is meticulous at understanding the glitch in the matrix. The Geek will leave no stone unturned to resolve tech-related issues and use technology to grow your business. 

The best role on your team for a Geek is Chief Technology Officer, IT Supervisor, or IT Compliance Officer.


#4. The Hustler 

As the name sounds, The Hustler is a business-savvy team member who sees dollar signs.  The Hustler can make a dollar out of fifteen cents.  Whatever the Hustler does is geared towards creating more revenue for the business.

This personality will always strive to strengthen the company's culture, ignite the team's passion, and update revenue models. Hustlers are great persuaders. Their gift of gab and charming personality can disarm even the most robust customer or investor. 

The Hustler is persistent, a go-getter with a growth mindset. She or he is extroverted and knows how to make the right connections and attract sales. No matter the situation, the Hustler will think on his or her feet to find the right angle to close the deal.

The Hustler's focus is on generating revenue for your business.  She or he knows how project costs, sales, and expenses and understands how sales and other financial data impact your business in the short-term and long run. 

Hustlers are best suited as sales directors, business development managers, fundraisers, and sales managers.


#5. The Fixer

The Fixer works closely with the Executioner.  This Olivia Pope personality is resourceful and offers creative solutions in the face of the direst circumstances.  Fixers dwell behind the scenes and often have a no-nonsense reputation. 

The Fixer believes that perception is the reality and will strive to keep your business scandal-free by paying attention to details and thinking outside the box to quickly resolve any crisis.  The Fixer scrutinizes and analyzes your business decisions from a crisis management perspective.  

These problem-solvers are best fitted for the role of Crisis Manager, Brand Manager, Reputation Manager, Communications Director, Public Relations Director, Customer Service Manager, Human Resources Manager, Compliance Officer


#6. The Extrovert

The Extrovert is the attention-seeking personality on every team. They love social media and opportunities to mix and mingle. The Extrovert tends to have large social circles, and are comfortable with public speaking and being the center of attention.

Extroverts are friendly and expressive and enjoy interacting with other people. They make great team players and usually play a leading role in group projects.  Extroverts can also help strengthen your team by organizing parties, outings, and other activities to increase team spirit and boost company morale.

Some of the best roles for Extroverts are Brand Ambassador, Social Media Manager, Sales Representative, and Customer Service Representative.


#7. The Introvert

The Introvert is the strong silent type. They don't act in haste.  Instead, they analyze available information and deliberate before making a decision. To the Introvert, being around large groups of people is physically draining; this is why they like working alone or in small groups. The Introvert tends to listen more than she or he speaks.

The Introvert is a good team leader in a more complex environment because she or he remains calm under pressure and analyzes a situation before deciding on the appropriate response.

The Introvert is intensely focused and hardly gets distracted. When it comes to attention to detail, the Introvert tops the list. The Introvert's work ethic is unparalleled. They will not settle for mediocrity with even the most basic task.

The Introvert may not speak much in a meeting. They are listening intently and analyzing the information being discussed. The Introvert is flexible and can lead as well as follow.  They perform well in supervisory and managerial roles or in an administrative capacity.

Here are some of the benefits of having this personality on your team.

  • Introverts hardly get distracted when working on a task
  • Introverts are innovative and creative thinkers
  • They are great listeners and require less supervision
  • Introverts are calm when under pressure
  • Above all, they are well organized and prepared

You will find introverts working as legal analysts, business analysts, research & development directors, content writers, executive assistants, administrative assistants, shipping managers, and logistics managers.


You need different personalities on your team to achieve the best results for your business.  As a business owner, it is your responsibility to make sure that each team member's personality and contributions to the team is understood and respected.  Every person on the team should feel valued. Maintain clear and constant communication with your team to be sure that everyone is working towards the same goal and understands their role in achieving stated objectives.  If your business is missing any of these personalities, post your business opportunity to develop a winning team.  Once you have all the players in position, plan to win!

Posted in: Business